Many people have heard of or use Foursquare. It is becoming more and more relevant with over 15 million users worldwide.  Businesses are jumping at the chance to connect to their actual customers or visitors.  This user-friendly application started off as a way to let your friends know where you were by checking into a location. You can “Check In” through an app on a smart phone or on a computer. Later, features were added to give recognition for the most check-ins. For example, Mayor badges are awarded to those who check in the most to one location. Frequent customers are offered promotional deals for checking-in. This is a great way to locally reach your target audience. This strategy works very well for restaurants that need an extra platform to share their promotions. It is a free way to look at traffic and see demographics of your customers.  Don’t miss out and “Check In” to foursquare now.

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