Social Media is Here to Stay!

Social media is the fastest growing communication medium in human history. Your potential clients are using social media at an average of 6 hours a day and that number is up 82% from last year.

You should be using social media if…

• You want to attract new customers to your business
• You want existing customers to come back more frequently
• You want an inexpensive way to connect to customers
• You want customer feedback on a new product or service
• You want to cross promote one part of your business with another part of your business
• You want to increase brand loyalty
• You want to differentiate your brand

How Not to Run A Social Media Campaign

• Don’t upload your corporate video and claim you have a “social media campaign”
• Don’t sit on the sidelines
• Don’t downplay the importance of social media
• Don’t think you can do social media in 10 minutes a day
• Don’t think social media is just about Youtube, Facebook & Twitter
• Don’t assume social media can’t be measured
• Don’t forget social media is about mobile media, too
• Don’t think social media is like traditional marketing
• Don’t beleive the hype. Social media is one of many tools in the marketers toolbox
• Don’t think that you can run a social media campaign in a silo. Its about engaging accross many platforms