BUSINESS IN A BOX: 8 easy steps to start an effective business.
BUSINESS IN A BOX is the most comprehensive guide ever made with just 8 simple steps for a professional looking business in 2015. This guide will help you create a solid foundation for an agile business and avoid common pitfalls that can will save you tons of time and money.
STEP 1: STYLE GUIDE
A style guide is a document that provides guidelines for the way your brand must be presented.
That might include visual styles—rules defining the way the brand will look—as well as language styles influencing the way the brand will sound or read. All the rules are intended to ensure the consistency of your presentation. For a quick and easy version just choose from the following:
- Color Scheme Tool – http://www.colourlovers.com/web/palettes
- Fonts Combination Examples –https://www.pinterest.com/pin/480759328942174092/
STEP 2: HIGHRES LOGO
Make sure that your logo is created at a resolution above 300 dpi or created as a Vector-image so that it is print ready. This will enable you to use your logo for business cards, apparel or any other marketing materials you may want to add your logo to later. Never have a logo designed without receiving a copy of the file yourself for later use.
STEP 3: BUSINESS CARD & LETTERHEAD
Once you have a logo and style guide created, this should make creating both a business card and letterhead very simple. You can have someone design both the business card and letterhead or find one of the many online services which allows you create these by uploading your logo and selecting your colors. Below is an example of a company that offers such a service.
Vista Prints – http://www.vistaprint.com/
STEP 4: HOSTING
Web Hosting or ‘Hosting’ is a service provided by a vendor which offers a physical location for the storage of web pages and files. Think of a Web Hosting Company as a type of landlord, they rent physical space on their servers allowing webpages to be viewed on the Internet. You must acquire hosting for both your website and your domain name. It is recommended that you get hosting for both your website and domain name with the same service provider. One of the most popular hosting service companies can be found at the link below:
GoDaddy – https://www.godaddy.com/
STEP 5: WORDPRESS WEBSITE
WordPress is the easiest and most powerful blogging and website content management system (or CMS) in existence today. WordPress allows you to add plugins to extend the functionality of your website. Here is a list of essential plugins you should start with:
- WordPress SEO by Yoast – https://wordpress.org/plugins/wordpress-seo/
- Backup Buddy – http://www.wpbeginner.com/refer/backupbuddy
- W3 Total Cache – https://wordpress.org/plugins/w3-total-cache/
- Contact Form 7 – https://wordpress.org/plugins/contact-form-7/
- WP Mail SMTP – https://wordpress.org/plugins/wp-mail-smtp/
- Google Analyticator – https://wordpress.org/plugins/google-analyticator/
STEP 6: EMAIL SET-UP
Create business emails for each of your employees. Also make sure to create emails for info, support, billing or any other general email that you may need. Make sure to create a standard signature that will be used for each employee email that includes social media profiles for your business.
STEP 7: GOOGLE ACCOUNT
A Google Account gives you access to Google products like Gmail, Google+, YouTube, and more with a single username and password. A Google Account comes with a Gmail address and a Google+ Profile. Once you create a Google Account, you can use that same username and password to sign in to any Google product. Use your Google account to set-up the following:
- Google Email Hosting – http://www.coffeecup.com/help/articles/set-up-gmail-for-your-own-domain
- Google Analytics Account –https://support.google.com/analytics/answer/1008015?hl=en
- Google Webmaster Tools –https://support.google.com/webmasters/answer/6001104?hl=en
STEP 8: SOCIAL MEDIA
Which social media channels to use depends on what type of business you have, who your audience is or what you will be using social media for. To start you should set-up the following profiles:
- Facebook – https://www.facebook.com/business/learn/set-up-facebook-page
- Google Plus – https://www.google.com/business/
To manage your social media you should start a Hootsuite account. You can sign-up below:
Hootsuite – https://hootsuite.com/
There are many other things that you can do for your business but this guide will help you minimize future headaches and give you an effective foundation that you can build from. Contact Shawn McCLondon if you are interested in hiring him to set-up “BUSINESS IN A BOX” for your business.